The audiovisual producer RXF has recruited actress Margarida Serrano for a new campaign

Margarida Serrano, currently starring in the Portuguese soap opera "Lua de Mel" on SIC, has been chosen as the protagonist for the latest campaign of RXF. The young actress is the face of the promotional campaign celebrating RXF's 15th anniversary.

Under the tagline "Nunca" (Never), the promotional film started shooting this month and should be ready for release at the end of the year, coinciding with an anniversary event still in preparation.

Pedro Miguel Ramos, CEO & founder of RXF, reveals that, being also a content producer, they ended up signing the entire production. The result is a "film that takes us on a journey through our history, growth and affirmation, in a highly competitive and constantly transforming sector."

Pedro Miguel Ramos also emphasizes that producing a promotional content for the company itself is "a tremendous challenge". For the CEO, it is "simultaneously an honor and a very great pressure to assume the role of director in a film that means so much to us and that is confused in many moments with the story" of his own life.

Published by: Marketeer